cell/text: 612-987-7724 email: laurie.creative@gmail.com
HOME DEPOT
[ creative director, lead graphic designer,
project manager, communications director ]
communications coupe
THE WORLD’S LARGEST HOME IMPROVEMENT RETAILER
With more than 2,200 stores across North America spearheaded a fundraising event of immense complexity. A golf tournament tour with a community building component to help injured veterans spanning divisions, states & materials.
Home Depot needed materials for a complex, multi-dimensional project, including everything from signage to brochures, name badges and golf course flags. This project consisted of 11 events taking place across the country during a span of 8 months. Each wave required personalized materials based on the city, participants, vendors & sponsors.
[ CHALLENGE ]
PROJECT SCOPE
Each department had its own event in
a different city across America over
an 8-month span:
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11 DEPARTMENTS
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22 WAVES
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11 CITIES
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1200 SPONSORS
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6600 PARTICIPANTS
[ COMPONENTS ]
PRE-EVENT
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INFORMATIONAL BOOKLETS
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WEBSITES
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INVITES
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SPONSOR INFORMATION
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CALENDAR OF EVENTS
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AGENDAS
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MAPS
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SCHEDULES
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TRAVEL & HOTEL INSTRUCTIONS
GOLF TOURNAMENTS
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SCHEDULES
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FOURSOMES
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TRANSPORTATION
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SIGNAGE
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BANNERS
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GOLF CART WRAPS
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TEE FLAGS
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BEVERAGE COZIES & WEARABLES
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WATER BOTTLE LABELS
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PHOTOGRAPHY
COMMUNITY BUILDING PROJECTS
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BUS ASSIGNMENTS & SIGNAGE
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MAPS
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WEARABLES
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BACKGROUND INFO
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WORK SITE SIGNAGE
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BEVERAGE COZIES & WEARABLES
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WATER BOTTLE LABELS
SPONSORS DINNER EVENTS
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INVITES
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MENUS
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DECOR
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AWARDS
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PLACE TAGS
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NAME BADGES
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GIFT BOXES
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THANK YOUS & GIFTS
I researched & implemented a centralized communications system so all teams could have their own internal as well
as an overall communications portal
to share information.
[ SKILLS ]
COMMUNICATION
Working with multiple teams, contacts, departments & vendors for each wave, including pre-event, during the event & post event materials.
MULTI TASKING
Each event was a stand-alone affair with different dates, cities, venues, pieces, participants, sponsors & contact person or group.
on an average day...
I often found myself presenting the booklet to one group while designing the signage for another & making sure the golf tee flags had arrived safely on-site for a
third group.
ATTENTION TO DETAIL
Each Department got their own booklet including; tables of sponsor information, an outline of their event using photography pertinent to their department only.
[ OUTCOMES ]
11 NEW HOMES CONSTRUCTED
FOR WOUNDED VETERANS
HUNDREDS OF THOUSANDS OF DOLLARS
IN CHARITABLE DONATIONS
A hugely successful series of high-visibility
events spanning months, cities, departments
& sponsorships.
