cell/text: 612-987-7724 email: laurie.creative@gmail.com
BURGER MOE'S RESTAURANT AND BAR
[ logo, branding, large format designs, interior and exterior elements, promotional materials ]
Seen from the Xcel Center, the immense outdoor "burger stack"
is a beacon to hungry sports fans and event attendees. Come and get it!
When Moe (owner of The Downtowner Fireside Grill in St. Paul) decided to expand his business, he needed a whole new concept and and feel for Burger Moe's. Since the establishment is so close to the Xcel Center and boasts an awesome patio area, I designed a casual, fun logo. I carried that brand throughout other elements, including awnings, backlit signage, and a fantastically huge chimney which we've dubbed the "burger stack."
[ CHALLENGE ]
CREATING AN INVITING BRAND
It started with a logo which I could apply to all branding elements. My creative brief established fonts, typography, colors, styles, tone & restrictions. [The branding was applied to all platforms & materials; website, business cards, letterhead, advertising & community events]
[ COMPONENTS ]
WEBSITE, GRAND OPENING INVITES
INDOOR ELEMENTS
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SIGNAGE AND WALL ART
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MENUS
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UNIFORMS/WEARABLES
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COASTERS
OUTDOOR ELEMENTS
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BACKLIT SIGNAGE
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AWNING ART
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EMBRELLAS
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BUILDING WRAPS
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FLOOR DECALS
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WINDOW CLINGS
[ SKILLS ]
WEBSITE, GRAND OPENING INVITES
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LOGO
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BRANDING & BRAND STANDARDS
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TYPOGRAPHYS
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EXPERIENCE & DEPTH OF KNOWLEDGE
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TRUSTED VENDOR RELATIONSHIPS
